Market Yourself

Wharton’s got an article this morning about using social networks to market yourself. No, make that reinvent yourself.

“According to Jonah Berger, Wharton marketing professor, using social networking sites or a new media endeavor such as blogging can be especially useful for workers looking to reshape their career into a new kind of profile. ‘People will begin to see you in that role,’ Berger says. ‘By creating these links outside of your organization, you can change your meaning to [others].'”

This can be very useful these days with layoffs happening left and right. Through adept use of social networks, people can begin to develop new facets of themselves, build up a support group of followers, and turn themselves into thought leaders .

The best part about all of this is that it’s free – and the best way to learn it is by doing it – it only takes some time. And if it doesn’t work, you can always try something different.

Just remember, YOU are the product.