Tag Archives: Razorfish

What, Really? Wow!

I’ve been away from the blog for over a month now. My sincere apologies–I took a little summer break. While I wasshocked gone, there have been several things that I’ve seen and wanted to write about, but I just didn’t. So, here’s a quick little compendium of exciting items that have occurred that deserve more real estate than I’m giving them, but I’m sure enough has been written already without my adding too much hackneyed commentary. So, here goes:

1. Razorfish (which I just discovered today has been sold to Publicis!) has just published a fantastic study on how social media influences purchasing decisions. As far as I know, this is the first of its kind and will likely be discussed by marketers for years to come. Especially marketers looking to understand how social media can be measured. You can access the study by clicking here.

2. On the same tip, AltimeterCharlene Li’s  blog, has recently reported the release of a study that Li co-wrote with Wetpaint. The study shows the correlation between social media engagement and a brand’s financial performance. This is another one for the history books, and another one that marketers can point to when trying to make a case to management for getting involved in this new media space. 

3. Free, by Chris Anderson was released online for the low, low price of…well, guess. Learn more about the book by listening to Anderson discuss it in this podcast.

4. Inmagic, a database software company that has its products in places like libraries and NASA, is poised on the cutting edge of social knowledge management.  After the SLA Conference at the end of June, Inmagic blogged about the different ways the information revolution was being dealt with by SLA and by Enterprise 2.0, and how to bridge the gap. This short and poignant piece is very telling and shows why Inmagic is leading the way in social librarianship.

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5. Last but not least, this story was in the NY Times today, on textbooks of the future. The article says that California and a couple of other states are beginning to experiement with digital textbooks. I am all for the digital revolution, but where do we draw the line? There are pros and cons on both sides of this issue–I’ll just mention one of each that occurred to me. Pro: Easy updating of information that would quickly be outdated in paper textbooks. Con: Easy revising of history, for evil, not good. Plus, where is the permanence? And how can we ensure that the important info will be saved in a format that will be easily accessed later? What about the digital divide? Do kids without computers at home just not get to study? OK, that’s more than one con, that’s several. Still in the early stages, this initiative will need careful consideration. Plus, isn’t California bankrupt? Where are they getting the money for this sort of thing? 

Hoping to be back again in short order. Until then…