Mashable recently put out this article called 5 Fresh Ideas for Social Media, which details the following ways that companies can use social media as a business utility:
1. Engage a unique audience with themes: like Sony, who are appealing to dads with the digidads online community/project site.
2. Deals for the new generation: taking coupons and discounts to a local level and also taking them mobile.
4. Be extreme: Grab peoples’ attention. Think about it – what viral video is really all that tame? Or, as this example states, you could send dead grasshoppers to people in the mail. Yes, that should get their attention. Or, it could get them to stop opening their mail…forever.
5. Embrace the Twitter effect: What is the Twitter Effect, you ask? Instant reviews of your product, brand or movie. Apparently, opening night reviews on Twitter for Bruno were negative, and the movie didn’t make as much money as it was expected to. Inglourious Basterds, however, did GREAT on Twitter, and also very well at the box office. Quality of each film notwithstanding.
So, marketers can take inspiration from these examples and go for it!