Category Archives: Social Networks

Social Media For Business

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Would you rather be Bruno or a Basterd?
Would you rather be Bruno or a Basterd?

 

 

 

 

 

Mashable recently put out this article called 5 Fresh Ideas for Social Media, which details the following ways that companies can use social media as a business utility:

1. Engage a unique audience with themes: like Sony, who are appealing to dads with the digidads online community/project site.

2. Deals for the new generation: taking coupons and discounts to a local level and also taking them mobile.

3. Advertise in a whole new space: how about buying space on a person? [Bringing to mind the Paco Underhill comment, “If I wear your logo on my clothes, I expect to be paid.”]

4. Be extreme: Grab peoples’ attention. Think about it – what viral video is really all that tame? Or, as this example states, you could send dead grasshoppers to people in the mail. Yes, that should get their attention. Or, it could get them to stop opening their mail…forever.

5. Embrace the Twitter effect: What is the Twitter Effect, you ask? Instant reviews of your product, brand or movie. Apparently, opening night reviews on Twitter for Bruno were negative, and the movie didn’t make as much money as it was expected to. Inglourious Basterds, however, did GREAT on Twitter, and also very well at the box office. Quality of each film notwithstanding.

So, marketers can take inspiration from these examples and go for it!

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Social Media Revolution!

Why marketers should care about social media: Check out the part about how many years it takes certain media to reach 50 million users. Facebook can add twice that in 1 month!

Thou Shalt Be Social. And Here’s How.

Fast Company’s telling us how to incorporate social media into our business lives, with this article called The 10 Commandments of Social Media. It’s by Lon Safko, who wrote a book called “The Social Media Bible,” and has a blog by the same name.

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Here are his recommendations for social media usage for business success:

  • Thou Shalt Blog (like crazy).
  • Thou Shalt Create Profiles (everywhere).
  • Thou Shalt Upload Photos (lots of them).
  • Thou Shalt Upload Videos (all you can find).
  • Thou Shalt Podcast (often).
  • Thou Shalt Set Alerts (immediately).
  • Thou Shalt Comment (on a multitude of blogs).
  • Thou Shalt Get Connected (with everyone).
  • Thou Shalt Explore Social Media (30 minutes per week).
  • Thou Shalt Be Creative (go forth and create creatively)!
  • A May 2009 ANA survey found that social media marketing was one of the marketing activities that was likely to get a budget increase during the recession:

    marketing-activities-increaseAnd, the survey goes on to explain that once the recession ends, budget increases are expected for general media (68% of marketers), social networking (41%) and testing and innovation (40%). 

    This is cool – marketers are really willing to try something new in order to reach consumers during the tough times and beyond. But they’re not quite there yet; a lot of marketers seem to still be uncomfortable with new technology, and they are not quite willing to go all the way.

    For example, a recent Deloitte survey found that 55% of executives admitted that their companies do not have an official policy for social networks—and 22% would like to use social nets, but don’t know how. Furthermore, the survey found that nearly three-quarters of employees agreed that it’s easy to damage a company’s reputation on social media, including 24% who strongly agreed.

    That’s enough to cause most companies to be very careful, if not scare them away completely.

    I recently went to LibCampNYC 2009, which was an “unconference” gathering consisting of a choice of four sessions that covered various important current librarian issues. It was attended by about 140 information professionals across several disciplines: academic, public and special/corporate librarians (like yours truly). 

    I probably don’t have to mention that social media figured prominently in the schedule and continued to surface during conversations and discussions throughout the day.

    One particular session was called “Social Media Marketing,” and was facilitated by iLibrarian blogger extraordinaire, Ellyssa Kroski. During the discussion, New York Public librarians explained how they use Twitter to push content and make their users aware of new collections and events going on in the library. An interesting change that was noted in the discussion is that before social media, all marketing was top-down, and marketing-department-controlled. Now, many people are contributing, and it’s a way for everybody to get in on marketing.

    This is a perfect opportunity to leverage brand ambassadors – from within the enterprise and the library or information center.

    Manage Your Social Media Profiles

    Bad reputation online? Don’t let it happen!

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    We see it more and more today – potential employers Googling a person’s name; we might hear a story of a person with unsavory pictures on their Facebook page being given the stink eye at the company party.

    Well, here is some good advice from Mashable on managing all of your social network pages. The key for everybody here is CONSISTENCY. You don’t want to look like somebody with multiple personality disorder (even if you ARE), so you want to make sure that all of your profiles are up-to-date, relatively decent (or at least sanitary), and that they all point to you, and not someone else who happens to have your name or happens to use your favorite username.

    Another recent article about managing your reputation online is this one, from the New York Times, about Google beginning to display profile results for name queries. You should manage your profile and be very sure that anything damaging will be removed, or at least amended.

    Some real-world incidents pointed out in an Ad Age article about community building…

    • An employer updated his LinkedIn profile to say he was looking to hire new programmers. Current employees thought they were at risk and started leaving.
    • An HR person turned down a candidate because he noticed that a candidate’s professional profiles varied from network to network.
    • A co-op board rejected an applicant because an “old” profile seemed to suggest the person had not held a steady job in six years.

    Since you are the product these days, it can mean the difference between getting or losing out on a job, an apartment or a romantic relationship. Bad Reputation is a great song by Joan Jett, don’t get me wrong – you just might not want it to be the soundtrack to your life.

    The Web, Reshaped

    Nielsen has reported that social networks and Online video are “reshaping the Web.” In other words, these applications are increasing and deepening Online engagement in ways that are more personal and individual.

    In the early days of the Internet, long ago, before social networks came about, the focus was on portals and shopping directories. Online users were more apt to browse and wade through information. Today, users want more personalized, customized and targeted information.

    Take, for example, Congoo, which seems to be a combination news/social networking site. This site allows people to customize what kinds of news they want to see, with the added bonus of content sharing and networking. With so much news and information on the Internet, it is nice to have the option of limiting what you receive.

    So, where are we headed? Something that is really coming into its own is Personalization – which can only be better for advertisers and marketers. How easy it is to reach targets when everything becomes personal. Or, to put it more succinctly, according to the “Now Possible” web site:

    “The more literally a company…

    1.) uses a customer’s information to…

    2.) provide unique benefits to that customer…

    the more likely that personalization will influence a customer’s behavior. Translation, your business grows and profits, even in challenging markets.”

    Now, Brandweek reported earlier this week that CMOs are not happy with digital. Why? Because they do not understand what they should be getting out of it. They know that it’s the wave of the future, they understand the reason and possibilities in specified targeting, but…then what?

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    Market Yourself

    Wharton’s got an article this morning about using social networks to market yourself. No, make that reinvent yourself.

    “According to Jonah Berger, Wharton marketing professor, using social networking sites or a new media endeavor such as blogging can be especially useful for workers looking to reshape their career into a new kind of profile. ‘People will begin to see you in that role,’ Berger says. ‘By creating these links outside of your organization, you can change your meaning to [others].'”

    This can be very useful these days with layoffs happening left and right. Through adept use of social networks, people can begin to develop new facets of themselves, build up a support group of folhumanproductlowers, and turn themselves into thought leaders .

    The best part about all of this is that it’s free – and the best way to learn it is by doing it – it only takes some time. And if it doesn’t work, you can always try something different.

    Just remember, YOU are the product.