About MADlibrarian

Hello! Welcome to MADlibrarian, your source for news, opinion and information on the marketing/ad librarian world.


This blog is written by me, Michelle Primeaux. I’m a Marketing Information Specialist at the ANA. Previously, I was an information specialist at the advertising agency Young & Rubicam, doing research and putting together monthly newsletters. Before that, I worked at the now defunct Donnell branch of the New York Public Library in their fabulous film department, and prior to that spent six years in research and sales at advertising competitive intelligence company VMS.

Some topics you can expect to see here, from a marketing/ad librarian perspective:

  • KM (knowledge management)
  • Intellectual property issues
  • Benchmarking
  • Summarizing/synthesizing information 
  • Analyzing information 
  • Open source
  • Library 2.0
  • DAM (digital asset management)
  • Content management
  • Social media issues
  • New media
  • Being a librarian and the challenges thereof
  • Librarians/libraries/library events in the news  
  • Digitization
  • Usability
  • Reference Interviews
  • Metrics
  • Money saving initiatives
  • Efficiency/Time-Saving
  • Advocacy
  • And more!

This blog contains Michelle Primeaux’s personal views and does not necessarily represent the opinions or positions of the ANA.

Contact: michelle.primeaux@gmail.com

Twitter: mprimeaux


8 responses to “About MADlibrarian

  1. Michelle,
    This is fantastic! Good luck with the blog!

  2. Sara La Vaquera

    Very impressive and ambitious! Can’t wait to see more!

  3. Excellent work, Michelle!

  4. Michelle, this is great! Looking forward to checking in periodically to see what else you’ve got cooking!!

  5. Joan Primeaux

    Michelle, this really looks like you’ve done a whole lot of work. It’ll be interesting to keep up on all your entries. I’m going to check it everyday!

  6. Love the blog, and will definitely be checking in on a regular basis.

  7. I had no idea you had a blog. I’m impressed. I need to beef up my library blogroll; thanks for giving me some meat to add!

  8. Why am I just now learning about this?

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