Social Media For Business


Would you rather be Bruno or a Basterd?
Would you rather be Bruno or a Basterd?






Mashable recently put out this article called 5 Fresh Ideas for Social Media, which details the following ways that companies can use social media as a business utility:

1. Engage a unique audience with themes: like Sony, who are appealing to dads with the digidads online community/project site.

2. Deals for the new generation: taking coupons and discounts to a local level and also taking them mobile.

3. Advertise in a whole new space: how about buying space on a person? [Bringing to mind the Paco Underhill comment, “If I wear your logo on my clothes, I expect to be paid.”]

4. Be extreme: Grab peoples’ attention. Think about it – what viral video is really all that tame? Or, as this example states, you could send dead grasshoppers to people in the mail. Yes, that should get their attention. Or, it could get them to stop opening their mail…forever.

5. Embrace the Twitter effect: What is the Twitter Effect, you ask? Instant reviews of your product, brand or movie. Apparently, opening night reviews on Twitter for Bruno were negative, and the movie didn’t make as much money as it was expected to. Inglourious Basterds, however, did GREAT on Twitter, and also very well at the box office. Quality of each film notwithstanding.

So, marketers can take inspiration from these examples and go for it!


2 responses to “Social Media For Business

  1. I’d rather be a basterd. It suits me.

  2. Gee, my mom told me back in 1976, when I got a mauve Calvin Klein T-shirt as a gift from my (snobby) best friend, “Calvin Klein should be paying YOU for wearing his clothes and giving him the free advertising.” Guess she missed her calling, as I’m sure she preceded Paco Underhill by many years. I wore the damn shirt, but I never felt quite right about doing it. Thanks, Mom. Another values lesson successfully taught.

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