Fast Company’s telling us how to incorporate social media into our business lives, with this article called The 10 Commandments of Social Media. It’s by Lon Safko, who wrote a book called “The Social Media Bible,” and has a blog by the same name.
Here are his recommendations for social media usage for business success:
A May 2009 ANA survey found that social media marketing was one of the marketing activities that was likely to get a budget increase during the recession:
And, the survey goes on to explain that once the recession ends, budget increases are expected for general media (68% of marketers), social networking (41%) and testing and innovation (40%).
This is cool – marketers are really willing to try something new in order to reach consumers during the tough times and beyond. But they’re not quite there yet; a lot of marketers seem to still be uncomfortable with new technology, and they are not quite willing to go all the way.
For example, a recent Deloitte survey found that 55% of executives admitted that their companies do not have an official policy for social networks—and 22% would like to use social nets, but don’t know how. Furthermore, the survey found that nearly three-quarters of employees agreed that it’s easy to damage a company’s reputation on social media, including 24% who strongly agreed.
That’s enough to cause most companies to be very careful, if not scare them away completely.
I recently went to LibCampNYC 2009, which was an “unconference” gathering consisting of a choice of four sessions that covered various important current librarian issues. It was attended by about 140 information professionals across several disciplines: academic, public and special/corporate librarians (like yours truly).
I probably don’t have to mention that social media figured prominently in the schedule and continued to surface during conversations and discussions throughout the day.
One particular session was called “Social Media Marketing,” and was facilitated by iLibrarian blogger extraordinaire, Ellyssa Kroski. During the discussion, New York Public librarians explained how they use Twitter to push content and make their users aware of new collections and events going on in the library. An interesting change that was noted in the discussion is that before social media, all marketing was top-down, and marketing-department-controlled. Now, many people are contributing, and it’s a way for everybody to get in on marketing.
This is a perfect opportunity to leverage brand ambassadors – from within the enterprise and the library or information center.